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New Optum AFS Connect: comfort and connectivity enhanced to ease workload for both owner and operator


New cab, controls and connectivity among key areas of enhancement / All-new interior with the new Multicontroller armrest, configurable controls, AFS Pro 1200 monitor, tablet instrumentation / Instant data transfer and remote monitoring courtesy of AFS Connect /

The Case IH Optum CVXDrive tractor range – a strong seller for the brand since its 2015 introduction, on the back of its compact yet high-horsepower and high-specification design – has been re-engineered to create the new Optum AFS Connect range, with a new cab, interior and connectivity package designed to benefit both the operator and the owner.

Key among the changes, the new cab brings with it more space, lower noise levels and improved vision. There is a new Multicontroller armrest, configurable controls to allow the tractor and its implement to be adapted to the operator and the task, and upgraded luxurious interior materials. All of the changes have been designed to ease the operator’s workload, enhance efficiency, raise productivity and ultimately boost the bottom line of the business running the tractor.

Primary principles retained but refined

The Optum AFS Connect range, like the line-up it succeeds, contains three models, with rated power outputs of 250hp, 270hp and 300hp, all featuring the Case IH CVXDrive continuously-variable transmission. However, many of the rest of the tractors’ key design points are new. At their heart is a new cab in which a number of key areas of the interior have been completely redesigned. Many of these features are inherited from those established on the Optum AFS Connect’s larger Magnum cousins, which were upgraded to AFS Connect specification in 2019. They include the Multicontroller armrest and its multi-function lever, larger AFS Pro 1200 touchscreen monitor with greater functionality, and A-pillar tablet instrumentation for engine/transmission information read-outs. Meanwhile, the new tractors are now equipped as standard with the Case IH AFS Connect telematics package, for instant-two-way data transfer between tractor and online management portal, real-time machine monitoring and much more.

Key controls re-thought and re-designed: more intuitive and individual operation

One of the most prominent features of the new Optum AFS Connect range is the cab. Here, operators will find a larger interior with a volume increase of 7.5%, enhanced vision, courtesy of 11% more glass, and a noise level of just 66 decibels, helped in part by the premium materials in which the cab is now trimmed. All of this is designed for even safer, simpler and more enjoyable operation.

Inside, a prominent new feature is the all-new Multicontroller armrest, incorporating a new Multicontroller lever with configurable buttons. Via the new, larger AFS Pro 1200 monitor at the armrest’s front, key controls on the Multicontroller and armrest can be customised to suit operator preference and the job in hand, including the function buttons and remote valve paddle switches. The new ISOBUS-compatible AFS Pro 1200 touchscreen monitor has a high-resolution screen that not only allows the operator to monitor all primary tractor functions, but can also show front and rear camera feeds and is the key control gateway to operating and optimising the engine, the CVXDrive transmission and the tractor’s hydraulics and PTO. There are also short-cut keys and a new encoder turn-and-press dial on the new armrest, as established on the Magnum AFS Connect models.

Via the AFS Pro 1200 terminal, users can manage the tractor’s AccuGuide automated steering system and – for the first time in this Case IH tractor class – full AFS Connect telematics capabilities, technology which is well established on Case IH Magnum, Steiger and Quadtrac AFS Connect tractors. With this system of wireless two-way data transfer between the tractor and the AFS Connect online management portal, tractor owners and farm managers have complete control over farm, fleet and data management, to help minimise costs, enhance efficiency and maximise performance. Tractor performance and implement operating data are immediately, securely and continuously sent to the online portal for access by the tractor owner/manager. This allows them to make management decisions more precisely and with greater speed, supported by instantly-available and accurate data, both current and historical. They can also monitor real-time information such as the location of their tractors, their fuel levels and other key management and performance data. In this way it is possible to, for example, deliver diesel to a tractor as required, improve machine logistics or see if a job has been completed. As data transfer is possible both ways, job instructions, application maps and other data can also be sent remotely to the tractor from the farm office PC, using the ‘Farm’ tab in the AFS Connect web portal.

Farmers and – with permission – dealers can use AFS Connect Display Viewing to view the AFS screen display in real time as the driver is seeing it. For farmers/managers, this allows operating data to be checked and, if required, suggestions for adjustments to be made. Owners can choose to allow their Case IH dealer to remotely monitor their tractor’s AFS Pro 1200 terminal screen via AFS Connect, if they so wish. Potential advantages include dealer notification of early warning signs of a tractor fault or issue, remote service access, and the opportunity to provide operating advice based on machine data. Under this AFS Connect Support PRO package, firmware over the air capability means dealers can wirelessly update the operating firmware of Optum AFS Connect tractors, meaning owners and operators can then immediately benefit from new features, functionality and enhancements.

More comfort, enhanced control

To aid servicing before entering the new cab, the operator benefits from new integrated service aids including an air line at the rear. New step arrangement lead the way to a lighter and brighter cab interior, with more internal space and upgraded premium materials.

Many of the key controls with which the operator comes into regular contact have been completely re-thought. This includes a new Multicontroller armrest, complete with the redesigned Multicontroller multifunction lever and featuring remote valve switches incorporating pressure release for easier coupling. Among the other innovations incorporated into the new armrest and multifunction lever are buttons and hydraulic remote switches that are configurable according to operator preference and the requirements of the task. Via the AFS Pro 1200 terminal, each driver can set up the tractor exactly as desired, offering a personalised Optum AFS Connect operating experience.

That theme continues with the new AFS Pro 1200 terminal itself, which has a larger touchscreen than the former AFS Pro 700 unit, but is still sited within comfortable reach and sight at the head of the armrest. The terminal also incorporates more configurable settings, including a camera feed for front and rear cameras as specified. Many functions can be operated either via the touchscreen or via a new turn-and-press encoder dial on the armrest, for the same personalised operation.

From the operator’s seat, new external styling front and rear – such as lowered rear fenders – brings visibility benefits, while the four-pillar design of the cab, with full-length doors, also aids sight lines. The upper curved edge to the windscreen helps maximise natural light ingress, aids vision and a new low-mounted wiper design provides a 27% increase in cleared area. Night visibility can be enhanced by LED road and work light packages with up to 14 lights in the roof, four in the front of the cab, two on the rear fenders and six in the bonnet

Keeping the operator cool and refreshed

For winter warmth and summer cooling, operators now benefit from a new pressurised climate control package, with more outlets for enhanced air distribution, aided by auto-zone control. The use of premium soft interior automotive-style materials not only gives the inside of the cab a luxurious feel, but also plays a part in a reduction of noise levels down to an extremely low 66 decibels.

A high-specification seat incorporating lateral suspension features full cooling and heating capabilities, and has an upper swivelling backrest for easy and comfortable turning in the seat to monitor implements behind and when reversing. Meanwhile, the operating experience is further upgraded by a new drive pedal, which provides enhanced precision and control for slow-speed inching, field work with headland turns, and high-speed travel out on the road.

The greater cab volume and interior redesign also means Case IH designers have been able to incorporate more storage. To keep the driver refreshed on long days there is an integral coolbox under the passenger seat, with sufficient space not only for a lunchbox but also for a pair of two-litre bottles.

The need for any modern tractor to be able to support in-cab monitors and provide power for mobile phones and smart devices is met by a number of USB sockets, to ensure implement operation and connectivity is uncompromised.

New Optum AFS Connect: the next generation


“The first generation Optum CVX took Case IH into a whole new category when it was launched in 2015,” notes Dan Stuart, product marketing director Europe.

“The new generation Optum AFS Connect takes its capabilities another leap forward. It gives users a versatile 250-300hp tractor with continuously-variable transmission that offers even more in terms of comfort, capability and connectivity.”






Would you like a new tractor ?


Can’t really afford one ?

How about a nearly new unit instead ?

Check out the Case IH used equipment website – – and contact your Case IH dealership today for details and pricing.


For your Case IH invite and lottery ticket click on the picture below.


Unique online trade event announced by Case IH

Case IH_Youniverse

Totally immersive online machinery show /  External speakers to cover key issues in agriculture/ Presentation technology and content will provide unmissable experience.

Instead of waiting until farming trade shows can restart, leading agricultural machinery manufacturer Case IH will be presenting a ‘not-to-be-missed’ online event of its own. Using state of the art online technology, ‘Youniverse’, which runs from 9th-18th April 2021, is the first digital agricultural machinery fair designed around ‘you’ the farming professional, whether farmer, contractor or dealer. It is not just another live streaming event or virtual showroom, but promises to be a totally immersive, infotainment experience like no other.

As well as demonstrating the Case IH range, Youniverse will provide a wide range of information and opinion across the key issues in agriculture, including the changing demands of the food industry, agronomy, new technologies and the environment. Speakers have been drawn from the European farming media, technology companies and across the CNH Industrial group.

Case IH will be focusing on its latest products, the Quadtrac AFS Connect and Puma CVXDrive tractors, together with the Axial-Flow combine harvester series combine and LB436 HD large baler, which will be shown using special 3D presentations. Other key products in the Case IH range will also be included in the show, and users will also be able to explore the company’s sister brands, the AgXtend range of leading-edge precision technologies and FPT Industrial powertrains.

Accessible on all computers, tablets and mobile devices, Youniverse’s platform uses impressive presentation technology and a dedicated app, so users can connect, cultivate and grow networks. They can interact with dealers and specialists and even ‘meet’ industry experts and other farmers. Registration is free at

“Youniverse is an exciting concept and will include a broad range of content to appeal to a wide audience, so we would encourage everyone involved in farming and the wider agricultural sector to take a look,” says Ville Mansikkamäki, Vice President Case IH Europe. “In these difficult times, we are 100% dedicated to staying connected with our customers and partners. Our investment in this unmissable event demonstrates that beyond doubt.”


Please find the press kit by clicking the following link.


opening on the 9th follow the link for more details



Register now on line and get a net £2,500 voucher for a front loader ready tractor and loader, or front linkage, when purchasing a new Luxxum 120. Offer applicable when a loader LRZ 100 MSL, LRZ 120 MSL or LRZ 125 MSL is purchased at a Case IH dealer. More information at your dealership.

To access this offer: 1. Fill in the form 2. Download and print your voucher 3. Take it to your Case IH dealership and discover the offer

Voucher: This voucher is valid for a net amount of £2,500 when purchasing a Luxxum 120 loader ready tractor and loader or Luxxum 120 with front linkage. Take the voucher to your CASE IH dealer to discover all the details of this special offer.

This is valid until 30th June 2021.


Puma240CVX Maxxum145 AFS

Developments can bring AFS precision farming benefits within reach of smaller farms / Benefits enjoyed by larger businesses can be extrapolated / Significant savings in seed, fertiliser, fuel and time possible on both arable land and grass /

With the growing availability of modestly priced yet highly accurate precision farming technology, including auto-steering/guidance systems, tractor/implement headland management and automated headland turning, small and mid-sized farms across Europe could see relative returns on investment in precision farming equipment as significant as those made by larger farm businesses.

That’s the suggestion of Alessio Quatraro, connected services product manager with Case IH parent CNH Industrial. With costs of inputs such as fuel, fertiliser and crop protection products continuing to rise, and wastage having cost and environmental impacts, both cropping and grassland farms – regardless of their size – can quickly recoup the cost of specifying or adding precision technology when ordering or upgrading a tractor, he maintains.

“Reduction in overlapping from the use of guided steering offers potentially significant savings in fuel and inputs such as seeds and fertiliser,” points out Mr Quatraro.

“But there are further benefits to be gained. For example, automated steering systems controlled by GPS improve accuracy and safety at night or in poor visibility. For grassland work such as fertiliser spreading where previous passes are hard to detect and measure against, they also make pass-to-pass accuracy of application simple.

“The more accurate the GPS signal used, the greater are the potential benefits to be gained. While a basic GPS signal with 10-15cm repeatability will allow auto-steering systems to make parallel passes sufficiently accurate for tasks such as manure spreading, an RTK correction signal and the 2.5cm repeatability it provides offers the possibility of adopting controlled traffic, with the same tractor field paths used year-on-year, minimising soil compaction and maximising crop growth potential. RTK-guided auto-steering is particularly useful for the establishment and management of rowcrops such as maize/corn and roots, where precision seed placement and bout-matching are important for even growth and ease of harvesting, and are critical to inter-row weeding accuracy.

“RTK use also aids repeatability in crop establishment methods such as strip till, protecting structure and reducing fuel use.

“Not only does the pass-to-pass accuracy of GPS guided auto-steering reduce fuel consumption and improve work rates, but the reduction in tiredness and increase in focus means not only more productive but also safer operation, particularly important for those working alone.

“While adoption in recent years of precision farming technology has been widespread in large-scale arable farming, there is still huge scope for smaller and grassland-based farms to benefit from faster completion of tasks, greater efficiency and reduced operating and input costs, plus greater safety.”

Freedom to specify

Mr Quatraro cites the example of an owner-operator of a mid-sized tractor such as a Case IH Maxxum or Puma, common to mid-sized arable, mixed or livestock farms across Europe. Typically less likely to have been ordered with auto-steering, these tractors – and the implements they work with – could be significantly more productive for their owners if specified with such systems, he suggests.

“By specifying ‘AccuGuide-ready’ when ordering such a tractor it will come with the necessary electrical and hydraulic components.

“It’s then possible to either specify the AccuGuide components, minimising installation time – the AFS terminal, navigation controller and AFS 372 receiver – to be delivered installed on the tractor, or to add them at a later date.

“Alternatively, the AccuGuide-complete option means a new Case IH tractor comes fully equipped with AccuGuide from the factory, allowing the user to take full advantage of auto-guidance from the day of delivery, using the armrest-mounted AFS 700 terminal.”

Easier operation at headlands

Recent Case IH developments have combined the functions of the independent HMC II headland management and AccuTurn automatic headland turn systems to create AccuTurn Pro headland turn management, fully automating operations at bout ends and enhancing comfort and efficiency.

“With HMC II, once the driver has performed the simple process of programming a sequence of headland operations via time or distance – such as disengaging 4wd, raising the implement and switching off the PTO – a simple button press at the headland means all the programmed operations then occur automatically in sequence, with the reverse also possible when re-entering work. And it’s now possible to upgrade to AccuTurn Pro, which combines this with automated headland turning.”

The benefits of repeatability

Case IH AccuGuide-equipped tractors can receive a range of guidance correction, from the free EGNOS signal with its 20-25cm pass-to-pass repeatability, through Range Point RTX (15cm accuracy) to RTK + (2.5cm).

The repeatability provided by enhanced levels of accuracy also means that, for example, the same wheel tracks can be used when spreading fertiliser or liquid manure onto grassland, minimising trafficking of the land. Other possibilities include use of the same A-B lines when inter-row weeding a row crop that were originally set when it was established.

“Ultimately, there is a range of guidance technology that can bring benefits for small to medium-sized farms, particularly those with tractors run by owner-operators,” believes Mr Quatraro.

“These are systems that can return significant potential rewards for their investment. While there are multiple options, Case IH dealers are able to provide full help on the best way to calculate the returns possible from a potential investment in guidance.”


Register for Red Friday here

Have you had a walk around the Case IH LB436 HD click here to view


CaseIH Vestrum CVX


CNH Industrial takes extra steps to ensure high service levels to dealers and customers during the COVID-19 situation

CNH_Industrial_AMS_AG_brands_Depot 1

CNH Industrial Aftermarket Solutions and Company Brands Case IH, STEYR and New Holland Agriculture, take extra steps to ensure high service levels to dealers and customers during the COVID-19 situation

CNH Industrial Aftermarket Solutions, the function ensuring global parts, technical service and service excellence within CNH Industrial, and the Company Brands Case IH, STEYR and New Holland Agriculture, implement the necessary steps to protect joint workforces during these unprecedented times.

CNH Industrial Aftermarket Solutions is working harder than ever to keep Parts Operations up and running during the current situation. The clear target is supporting dealers in servicing the needs of farmers, and the health and safety of all involved is a key priority. With this in mind, it is important to reinforce the following key messages:

•    European parts depots are operating as usual, respecting all local government health and safety guidelines.
•    Transports ongoing in most of cases with no delay versus normal delivery times. Air freight deliveries across Europe have been increased to guarantee short resolution times.
•    Dealer Parts Support and Parts Sales Managers are working remotely throughout all European sites to ensure the same level of service whilst protecting the health and safety of all employees.
•    European dealers are open or available by telephone to support customers enquiring about essential parts to maintain and support field work.
•    Technical support teams are working remotely but are fully functional to support dealers and customers, especially as the season is commencing across the European region.

Concerning Service, CNH Industrial Aftermarket Solutions is fully committed to the health and safety of its team, and at the same time is ready to assist Dealers and Customers in the field, all whilst respecting each countries respective national guidelines.

Access to Technical Training Schools is currently suspended, however there is a wide selection of online courses which dealer technicians can access remotely. Virtual classroom training sessions are being organized to keep dealer technicians fully updated on product technical developments, leveraging the Training WebAcademy to deliver the most urgent training to the dealer network.

It is important to reiterate that the main priority is the health and safety of all involved parties, including employees, dealer partners and customers, whilst maintaining the usual high service standards.

CNH Industrial Aftermarket Solutions would like to thank its dealers and customers for their continued cooperation during this critical time. What we do today, is making a real difference tomorrow.

CNH_Industrial_AMS_AG_brands_Depot 2




The Scottish Machinery Ring Association Retrospective Rebate Scheme provides a rebate over and above any agreement between the purchaser and their dealer.

Farmers continue to negotiate with their supplier and come to their own agreement when they buy a tractor or any other Case IH machinery from a recognised CaseIH dealer.

Then send a copy of all appropriate paper work to your local Ringlink office. This paperwork must depict the relevant serial number for CaseIH auditing purposes.  These copies must be dated for the year in which the claim is made.

Details of what exactly is required is available from your local Ringlink Office

This annual scheme runs from the 1st December to the 30th November inclusive.


Case IH ex-hire units – available for immediate delivery: visit


Scottish Machinery Rings Fixed Rebate Scheme CaseIH
from 01 Dec 2020 to 30 Nov 2021
Model Min Rebate
Quantum 615
Farmell A&C 615
Luxxum Vestrum
Maxxum / Maxxum CVX
Farmlift 1090
Puma / Puma CVX up to 175 1375
Puma 185 / Puma 185 CVX + 2135
Optum 2325
Magnum 2515
Magnum RowTrac 2990
R Baler 900
B Baler 2325
Combine 3560

Demonstrators, fleet and ex-hire are subject to 50% rebate.



For full terms and conditions contact your local Machinery Ring Office.

Dealers Primary Contact Phone
G Marshall (Tractors) Ltd George Marshall 01835 823240
J & W Tait Ltd Peter Tait 01856 873003
Glenside Tractors Ltd Iain Barbour 01586 553624
W & A Geddes Ltd Andy Nicolson 01955 602207
Wm Rose & Sons Ltd Ian Rose 01968 660777
R C Dalgleish Ltd Robbie Dalgleish/Mark Hislop 01576 202422
Ramsay & Jackson Ltd Neil Ramsay 01290 550329
Balgownie Ltd Mike Singer 01467 621493
Mark Garrick Ltd Mark Garrick 01343 860556
Everitt & Marshall Adrian Everitt 01434 603194
J Low Agri Services Ltd Jimmy Low 01383 830220



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